

COMPANY
We develop, source, manufacture, and manage complete
shoe collections for European retail companies.
Since the company was founded, over 200 million pairs of shoes have been sold.


OUR VALUES
BEST VALUE FOR MONEY
Our goal is to combine attractive, high-quality products with reliable execution and competitive pricing.
Our goal is not to offer the cheapest shoe, but rather the best overall combination of product, quality, service, and reliability.
OUR PEOPLE
Behind every successful product are experienced employees, streamlined decision-making processes, and close collaboration with our customers.
Our success is based on expertise, reliability, and a shared commitment to successfully implementing projects.
Our Service – Your Success.
UNSERE STÄRKE
LOCAL EXPERTISE. GLOBAL EXECUTION.
With our team in Salzburg and our AGC organization in Asia, we support products throughout the entire value chain—from the initial idea to successful delivery. In this way, we combine European product development with local market knowledge, supplier management, quality control, and production management directly on site.
OVER 50 YEARS
Experience in the footwear industry
GLOBAL NETWORK
Locations in Europe and Asia
RELIABLE PARTNER
for leading retail companies
QUALITY & SERVICE
Our Foundation for Your Success

INNOVATION
FROM IDEA TO MARKET-READY PRODUCT
Every year, we develop several hundred new models for international retail companies.
We oversee the entire development process—from the initial idea through design, material selection, and prototype development to mass production.
OUR STRENGTHS
-
Sports and Running Shoes
-
Outdoor and Casual Shoes
-
Work and Safety Shoes
-
Children's and Preschool Shoes
-
Fashion and Comfort Shoes
DEVELOP. TEST. IMPROVE.
Through close collaboration between Development, Procurement, Production, and AGC China, we bring new product ideas to market quickly and efficiently.
500+
NEUE MODELS
PER YEAR
for international
retail companies
01 TREND RESEARCH
Analyze markets,
identify trends
02 KONZEPT & DESIGN
Creative concepts, functional design
03 PROTOTYPING
Develop patterns, refine details
04 TESTING
Quality, functionality, and comfort check
05 PRODUCTION
Efficient production, reliable quality
OUR DEVELOPMENT PROCESS
GLOBAL
NETWORK
CLOSER TO THE MARKETS.
CLOSER TO PRODUCTION.
International procurement requires more than just selecting a supplier.
Key factors include market knowledge, a local presence, strong partnerships, and the ability to actively manage production processes.


AGC CHINA
Direct presence.
Quick decisions.

ENSURING QUALITY
Checks throughout the entire process.

RELIABLE DELIVERY
On time. Flexible.
Worldwide.
AGC
CHINA
AGC is our own organization in Asia. With local experts who understand the market and are on the ground every day, we manage development, procurement, production, and quality through streamlined processes at a rapid pace.
GLOBAL
SOURCING
We work with carefully selected manufacturing partners in various countries and choose the best solution based on product requirements, quality, and efficiency.
MINIMIZE
RISKS
Through a broad network, clear processes, and continuous monitoring, we reduce risks along the supply chain and ensure reliability—even in a challenging global environment.
ACTING SUSTAINABLY
For us, sustainability is an integral part of our work—from the selection of materials to production standards and long-term partnerships.
OUR GLOBAL NETWORK

CHINA
Experience, technology, and a broad supplier base for innovative products.

INDIA
A growing market with skilled partners and attractive production capacity.

BANGLADESH
Efficient production for selected product groups and volumes.

EUROPE
Flexible solutions, streamlined processes, and high standards for specialized needs.
Long-standing partnerships
Rigorous audits and quality standards
Transparent processes and clear communication
Continuous improvement
Trust, reliability, and commitment


CONTACT
MOVING FORWARD TOGETHER.
WORLDWIDE.
Whether it's a project inquiry, a collaboration, or general questions—we're here for you.
We look forward to hearing from you!
Address
Straniakstraße 6
5020 Salzburg, Austria